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Teeth Whitening

The safety of tooth whitening

Tooth whitening is highly safe and suitable for use on the majority of people.  Provided it is carried out by a registered, qualified and experienced dentist the risks of damage are minimal. We would always advise that you avoid whitening kits that can be bought online, as these are usually unregulated and therefore illegal. Often it is impossible to tell what is contained in such kits, meaning they could cause serious damage to your teeth and gums.

What sort of whitening treatment do I need?

Everyone is different and we can advise you following a consultation and full check of your teeth.

Bear in mind that manufactured teeth or restorations such as crowns, fillings, dentures and bridges can’t be whitened. They can, however, be replaced (at an additional cost) to match the shade of your new teeth.

The natural discolouration of our teeth

Over time, our tooth enamel starts to discolour. Unfortunately, this is a natural part of the ageing process, which will happen to all of us. Tooth whitening is one of the most effective ways to remove this staining, leaving you with a fresher, brighter looking smile.

Teeth can be stained in a number of ways. Often it’s simply down to genetics and our general lifestyle and diet. Our regular consumption of dark food and drink (tea, coffee, coke, berries etc) contributes significantly, as do activities such as smoking, which can make the teeth look yellow.  Sometimes, our teeth can change colour as the result of damage or previous dental work (root canals) while certain long-term medications can also darken the teeth over time.

As stains appear on the inside and outside of the teeth, no matter how well you brush, or how often you visit the hygienist, it’s impossible to stop this gradual change.

With Philips Zoom! tooth whitening, available at Claydon Dental, a bright and confident smile is now more readily available and affordable for everyone. Our dentists can restore the natural whiteness of your teeth easily, comfortably and with the utmost convenience. Don’t feel the need to hide your teeth any longer, instead show off a confident and radiant smile!

Treatment is pain-free and very often, results can be seen from the first application.

Your smile is the way you greet the world. But if it’s not as healthy or as white as you would like it to be you may not want to smile. By choosing a whitening treatment from your dentist, either in surgery or for use at home, you can be assured of powerful yet safe results.

A visibly whiter smile after 3 days

Philips Zoom! makes a dramatic difference in just 3 days.

What can I expect to happen when I choose Zoom! Whitening through my dentist?

Whitening at home Philips Zoom! DayWhite and NiteWhite – A visibly whiter smile after 3 days The DayWhite and NiteWhite packs offer you a choice of treatments depending on your lifestyle, whitening expectation and sensitivity levels.

Ask your dentist or hygienist which pack is right for you.

Philips Zoom! NiteWhite

If you like the convenience of whitening while you sleep.

Shade results: Optimal results within 1-2 weeks
Wear time: Overnight or minimum of 4-6 hours

Delivers superior whitening and enamel protection for a healthy and noticeably whiter smile after 3 days.

I have sensitive teeth, can I still whiten?

Sensitive teeth can be a common side effect of tooth whitening. To help prevent this, all Philips Zoom! whitening gels contain special ingredients which are proven to help reduce sensitivity, protect enamel and improve the lustre of teeth for a brighter smile.

Questions and Answers

Is teeth whitening safe?

Yes. Clinical studies have shown that whitening your teeth under the supervision of a dental professional is safe for teeth and gums. Always ensure that products are EU compliant.

What are the side effects of whitening?

The most common side effect is tooth and gum sensitivity. Your dentist will be able to advise you on whether you are a good candidate for whitening and they can also ensure that you are using the right concentration of whitening formula. Philips Zoom! whitening products contain 2 mild desensitising agents, potassium nitrate and Amorphous Calcium Phosphate (ACP), which are proven to reduce sensitivity.

How long will my Philips Zoom! whitening results last?

Whitening treatments help to reduce existing stains, but through consumption of coffee, soft drinks, or through natural ageing, your teeth may become discoloured again. Maintenance whitening at home can help combat recurring discolouration. Philips Zoom! whitening products also include ACP, which has been shown to reduce whitening fadeback.

What causes teeth to discolour?

There are many causes of tooth discolouration. Some of the most common include the consumption of highly coloured foods and drinks such as red wine, coffee and tea. Some medications, ageing, smoking and trauma can also cause tooth discolouration. With Philips Zoom! take-home, when used as instructed, you will achieve great results within 1-2 weeks, depending on the concentration of formula and wear time you select.

Teeth Whitening - Before/After
What is the best teeth whitening treatment?

In our professional opinion, when it comes to teeth whitening, there is only one choice that guarantees results and that’s Enlighten.


Enlighten is the only teeth whitening treatment that guarantees your teeth will reach a VITA shade B1, no matter the current colour of your teeth and the whitening solution used is specifically designed to limit any sensitivity making it a pain-free treatment.

This is one of the favoured treatments used by many celebrities and A-listers and is the best clinical whitening procedure available in the UK.

Can I have the treatment in Cheltenham?

Yes. We operate an Enlighten Clinic from our brand new state of the art Cosmetic Dental Practice in the heart of Cheltenham.

The unique thing about our Enlighten Clinic is that we can show you how your teeth will look at various shades of white before you even decide if the treatment is right for you.

So how much does the treatment cost?

Treatment can start from as little as £20 per month.

Paying for the treatment couldn’t be easier and we can offer a range of Interest-Free Payment Plans to suit every patient, subject to the amount of time you would like to spread the payment over. This makes it easier than ever to achieve the smile you’ve always wanted.

Contact us – 01242 242 366

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Smile Simulator - Teeth Whitneing

Use the experts

Don't settle for a clinical waiting room when you could be comfortable in our Claydon Dental Cheltenham practice

Don’t settle for a clinical waiting room when you could be comfortable in our Claydon Dental Cheltenham practice

Our dental team work from our brand new, state of the art practice in the heart of Cheltenham. The surgery is fitted with the latest cosmetic dental equipment allowing us to offer a complete range of cosmetic dental solutions for every patient.

We have over 25 years experience in the dental industry and have created thousands of smiles for our patients over this time.

We have a patient consultation suit on site where you can meet with a member of our clinical team to explore which option might be right for you and create a A-Z treatment plan to provide you with the smile you’ve always wanted.

Contact us – 01242 242 366

Email us –

Call or Email us today to find out more.

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